“You’ve got to be kidding, I thought it stunk!”
Truth is, advertising is like any other art form, how good or bad it is, is almost always in the eye of the beholder. So, how can you make the most out of your advertising if that’s the case? There are several other factors to a successful ad campaign and the creative message is just one. I will touch base on the other elements of an advertising campaign in upcoming blogs but for now understand that even though you and many of your employees, friends and family may love your creative message, you will need more than that to make your campaign succeed.
