As a business owner your goal is to make money: simply the truth. The “Build it and they will Come” business model doesn’t work. How you promote your business to your perspective customer, client or patient determines how well you will achieve that goal.
At Kiefek Advertising & Consulting we believe that in order to have a successful advertising campaign you need to know with absolute certainty who your audience is, have a great creative message to reach them with and target that ‘bullseye’ audience in as cost-effective and efficient way as possible. This is what we strive to accomplish for every client.
“Did you see that new commercial? It was Awesome!!!”
“You’ve got to be kidding, I thought it stunk!”
Truth is, advertising is like any other art form, how good or bad it is, is almost always in the eye of the beholder. So, how can you make the most out of your advertising if that’s the case? There are several other factors to a successful ad campaign and the creative message is just one.
I will touch base on the other elements of an advertising campaign in upcoming blog posts but for now understand that even though you and many of your employees, friends and family may love your creative message, you will need more than that to make your campaign succeed
– CV Abdallah